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About

Luce & Joel

Hi, I'm Joel. 

As founder of Spruce Moose, I am thrilled to see so much loyal & local support of the company since launching in 2016 - thank you!

Operating in London, Ontario, Spruce Moose is a distinctly Canadian brand providing high-quality, locally handcrafted, trendsetting apparel. Being able to create unique, affordable, and practical fashion for Londoners and Canadians will always be Spruce Moose's mission while focusing on local sourcing and production.

I look forward to interacting with you and being able to provide you with the highest-quality and most unique accessories around! Thank you for your interest in Spruce Moose and for your continued support.

All the best,

 

Where can Spruce Moose products be found?

The full Spruce Moose product-line can be found at our booth at The Market at Western Fair District every Saturday 8am-3pm; 900 King Street, London, ON; 2nd Floor, directly at the top of the main stairs - you can't miss us!

Londoners can check out a wide selection of floral-inspired bow ties, pillows, and scarves at Grow & Bloom on Richmond Row, along with a selection of kid's bow ties and bracelets at the beautiful Little Labels Boutique on Richmond Row.

The full Spruce Moose selection is also available at local events which you can stay up-to-date on through Facebook, Instagram, and on our events page.

 

Pre-Spruce Moose 



Why the name Spruce Moose?

Catchy, fun, and bold, the name Spruce Moose was inspired by nature & wildlife and all things Canadian. Spruce Moose represents a way of life which is both local & national with emphasis on style, wearability, and practicality for Canadians. These values naturally integrated into the name Spruce Moose with inspiration from the goofiest member of our family, Luce Bruce, the standard poodle.