Luce & Joel

Hi, I'm Joel. 

As founder of Spruce Moose, I am thrilled to see so much loyal & local support of the company since launching in 2016 - thank you!

Operating in London, Ontario, Spruce Moose is a distinctly Canadian brand providing high-quality, locally handcrafted, trendsetting clothing accessories and home décor. Being able to create & curate unique, affordable, and practical items for Londoners and Canadians will always be Spruce Moose's mission while focusing on local sourcing and production.

I look forward to interacting with you and being able to provide you with the highest-quality and most unique accessories and décor items around! Thank you for your interest in Spruce Moose and for your continued support.

All the best,


Where can Spruce Moose products be found?

The full Spruce Moose product-line can be found at our shop at The Market at Western Fair District every Saturday 8am-3pm and Sunday 10am-2pm; 900 King Street, London, ON; 2nd Floor, directly at the top of the main stairs - you can't miss us!

Londoners can check out a selection of bow ties, pillows, and scarves at Purdy Natural, along with a selection of kid's bow ties at Little Labels Boutique on Richmond Row.

Spruce Moose can also be found at local events - you can stay up-to-date on where we'll be next through Facebook, Instagram, and on our events page.

By Spring 2020, a wider selection of items will be available to purchase online, including items from a selection of the artists found in our shop!


Why the name Spruce Moose?

Catchy, fun, and bold, the name Spruce Moose was inspired by nature & wildlife and all things Canadian; our products focus on style, wearability, and practicality for Canadians. These values naturally integrated into the name Spruce Moose with inspiration from the goofiest member of our family, Luce Bruce, the standard poodle.